Product data
For: Lenders · Technical and business teams
Prosperas is a marketplace that needs two types of information to display your offers:
- Ally-level (lender) brand asset — your logo or brand image. Provided once per lender and reused across all your products.
- Per-product data — the fields for each loan or insurance product you want to list (name, amount, rate, term, etc.).
Keep that distinction clear: the brand lives at the lender level; everything else is defined product by product.
Ally-level brand asset
Section titled “Ally-level brand asset”Submitted once per lender, not per product.
| Field | Required/Optional | Format | Purpose |
|---|---|---|---|
| Brand logo or image | Required | PNG or JPG, transparent background recommended, 512×512 px, max 500 KB | Visually identifies your brand in the marketplace |
| Brand description | Optional | Plain text or simple HTML, up to 500 characters | Gives the consumer context about the lender |
Per-product data
Section titled “Per-product data”The following fields are defined for each product you list. We added the Type and Example columns so the format is unambiguous.
Required fields
Section titled “Required fields”| Field | Type | Example (illustrative) | Format / Notes | Purpose |
|---|---|---|---|---|
| nombre (name) | text | "Crédito de Libre Inversión" |
Short text, up to 100 characters | Product title shown in listings |
| descripción (description) | text (≤500 chars) | "General-purpose loan, approved in 24 h, no co-signer." |
Plain text or simple HTML. Short (≤500 characters) for the listing card; long (≤3000 characters) for the detail view | Explains what the product is and its benefits |
| categoría (category) | enum | INDIVIDUAL |
One of: INDIVIDUAL (personal credit), BUSINESS (business credit), INSURANCE |
Determines the marketplace section and filters |
Recommended fields
Section titled “Recommended fields”| Field | Type | Example (illustrative) | Format / Notes | Purpose |
|---|---|---|---|---|
| montoMin (min amount) | number | 500000 |
Integer, local currency (COP or MXN), no separators | Lets consumers quickly rule out products outside their range |
| montoMax (max amount) | number | 50000000 |
Integer, local currency (COP or MXN), no separators | Upper bound of the amount range |
| tasa (E.A. / rate) | number (%) | 28.5 |
Effective annual rate. Number only, without the % symbol |
Primary comparison criterion for the consumer |
| plazoMin (min term) | number (months) | 6 |
Integer, in months | Minimum repayment term |
| plazoMax (max term) | number (months) | 60 |
Integer, in months | Maximum repayment term |
| requisitos (requirements) | text | "Verifiable formal income; no active negative credit reports." |
Short text; may include boolean flags (e.g. requires proof of income) | Prevents applications that don’t qualify |
Optional fields
Section titled “Optional fields”| Field | Type | Example (illustrative) | Format / Notes | Purpose |
|---|---|---|---|---|
| ingresoMin (min income) | number | 1300000 |
Integer, local currency | Pre-filters candidates by income |
| ingresoMax (max income) | number | 8000000 |
Integer, local currency | Upper bound of the income range |
| periodicidadPago (pay frequency) | enum | MENSUAL |
One of: SEMANAL (weekly), QUINCENAL (biweekly), MENSUAL (monthly) |
Installment structure |
How your products connect to leads
Section titled “How your products connect to leads”After you submit your products, Prosperas assigns each one a product_id and a listing_id. Those identifiers ride along in the API calls (and in postbacks) so you can reconcile which product a given lead refers to. In other words: you define your products once, manually, and from then on every lead or notification is tied to the correct product through those identifiers.
Submission process
Section titled “Submission process”Data submission is not self-service: there is no public endpoint or dashboard where you load the information yourself.
- Contact your Partnerships representative (rclose@prosperas.com).
- Send the brand logo (once per lender) and each product’s information in the format on this page.
- The Prosperas team reviews, validates, and publishes.
- Any later updates use the same channel.
Illustrative product example
Section titled “Illustrative product example”The following object is illustrative only, to resolve format ambiguities. Submission is manual (through your Partnerships contact), not through this object or via an API.
{ "nombre": "Crédito de Libre Inversión", "descripcion": "General-purpose loan, approved in 24 h, no co-signer.", "categoria": "INDIVIDUAL", "montoMin": 500000, "montoMax": 50000000, "tasaEA": 28.5, "plazoMin": 6, "plazoMax": 60, "ingresoMin": 1300000, "ingresoMax": 8000000, "periodicidadPago": "MENSUAL", "requisitos": "Verifiable formal income; no active negative credit reports."}Last verified: 2026-07-01 · v1.1